In The Name of Fashion

Vogue: the New Economists

Posted in Economy, Events, Influence, Vogue by inthenameoffashion on January 27, 2010

Oh lala! Vogue’s influence has reached beyond their target audience of all women everywhere, and to an older gentleman who just happens to be the Industry Minister of France, Christian Estrosi. Beyond that, Vogue is going to single-handedly save the French economy from collapse and reinforce their currently waning fashion presence. In between the imaginative couture shows, meeting and greeting designers John Galliano for Dior and Riccardo Tisci of Givenchy and trying to avoid Kanye, some of the most influential names in the fashion industry, Anna Wintour (EIC of Vogue), Carine Roitfeld (EIC of Vogue Paris) and Hamish Bowles (Editor of European Vogue) had time to chat with Christian Estrosi about the state of the fashion industry in France. Anna urged the minister to consider supporting emerging designers and other careers in the industry to ensure the future of the trade.

First, it was fashion taking on media and entertainment (including television, artists and web) and now the industry is taking over the world. France has always been the synonymous with top designers, unbelievable couture and the most reputable brands in the industry. This past year the country has taken a huge hit to the trade, which employees about 125,000 Frenchmen and women. This fashion investment could be exactly what France needs to revitalize the industry and regain it’s power as the leading fashion capital of the world. At this rate Vogue may soon become another political party in the American system! They have enough believers, money, power and influence to do so. Anna for President 2012? But then who would run Vogue? Dilemma.

This isn’t the first time that Anna has influenced a retail stimulus.  Little know fact is that Anna Wintour is an honorary chair of Obama’s Committee on the Arts and Humanities. In 2003 she set up to CFDA / Vogue Fashion Fund to support emerging designers, and in 2009 she worked with Mayor Bloomberg to create Fashion’s Night Out, another event (which wasn’t completely successful) to lure shoppers to stores and spend.

Retail has always been dependent on the economy, but in the age of Anna, it might just be the other way around.