In The Name of Fashion

Fashion 2.0 Startup Showcase

Posted in Events by inthenameoffashion on January 20, 2010

Last night I was lucky enough to make it out to the Fashion 2.0 Startup Showcase and had a front row seat! I was amazed at the possibilities brought to fashion by way of technology, including:

– CovetedList (www.covetedlist.com) – micro-personalization of shopping by body type, preference, etc. Basically this website tells you all the caveats of every piece of clothing you’re browsing, through a massive content organizational engine.

-Market Publique (www.marketpublique.com) – similar to an eBay for vintage fashion online

– uDorse (www.udorse.com) – picture endorsement game where you can tag your own photo and receive discounts from retailers for “udorsing” their product

But the most brilliant thing I saw (being a nerd myself) was Diana Eng’s integration of technology with fashion (www.fairytalefashion.org). Below is an example of trends and statistics in fashion:

Also encountered a lot of VCs who had some real critiques to the startups. I’ve never seen anything like this (except on reality TV) and it must have been completely terrifying to have an outsider ripping apart your business plan in front of 90 strangers.

This is all apart of any entreprenuer founding their own ideas. Be it a designer, tech guru or non-profit, these are all necessary steps. I am in awe of their ability to persist despite criticism, a quality that will inevitably lead to success.

Good luck to you all!

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  1. […] This post was mentioned on Twitter by Yuli Ziv, M. Cheung. M. Cheung said: Fashion 2.0 Startup Showcase: http://wp.me/pM24X-W […]


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