In The Name of Fashion

Fashion Blogs – Hype or Future?

Posted in Influence, Web by inthenameoffashion on January 19, 2010

I religiously follow Imran Amed’s Business of Fashion blog and twitter. Imran and his team of writers always have clear foresight into the changing business model of fashion, marketing and branding. BoF also serves as my main resource o all the current events and challenges in the industry, as well as emerging designers and artists.

He and international fashion journalist Suzy Menkes will be at the Premium Fashion Trade Show in Berlin to speak on the topic of fashion blogs. Suzy Menkes has written that “The world changed, when fashion instead of being a monologue, became a conversation. And that’s never going to stop.”

I’d be interested to hear the full discussion, being that it seems that Suzy, the embodiment of traditional media / print, has embraced social media as the new frontier for changing the face of fashion. Imran, on the other hand, has almost led the pack, with his fame as an digital marketing strategist.

The idea of the democratization of fashion and opening up a new channel of feedback to designers, fashion will truly become something for the people, by the people. I’m enjoying this new freedom of creative expression, instead of being stifled by what designers think I should be wearing. It’s thrilling to think that D&G will be actually looking at my input and comments to create their newest line, which will increase my interest and purchasing potential to that brand. People don’t want to be told what to do anymore and the rise of the web has created a new method to create our path. Those who will survive will take advantage of the web. Those who don’t will be left behind. Fashion blogs are a way to bring us back to what fashion should be: FUN. Create, blog, rinse and repeat!

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One Response

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  1. sweetlady said, on February 13, 2010 at 3:46 pm

    Took me time to read all the comments, but I really enjoyed the article. It proved to be Very helpful to me and I am sure to all the commenters here! Its always nice when you can not only be informed, but also entertained! Im sure you had fun writing this article.

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